If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. I read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. That’s because trends never stay the same for very long, and there are always new ones emerging to challenge the status quo.
If you haven’t taken a scrutinizing look at your SEO and social media strategies lately, now’s a good time to take inventory and see where you fall, in relation to the latest trends and tactics in the industry. These eight trends are some of the most important to know about this year.
1. Live video and real-time engagement
There’s no question that video content is on the rise, in popularity and significance. Users have faster, more mobile internet connections, and the flood of written content on the web has left users hungry for something more visually engaging. Beyond that, live, in-the-moment content is becoming more important in the social realm thanks to mobile experiences and constant communication. These two trends together are facilitating the rise of live-streaming video, which is being promoted by most major social media profiles, and you can expect it to grow in both streaming and viewing figures.
1. Live video and real-time engagement
There’s no question that video content is on the rise, in popularity and significance. Users have faster, more mobile internet connections, and the flood of written content on the web has left users hungry for something more visually engaging. Beyond that, live, in-the-moment content is becoming more important in the social realm thanks to mobile experiences and constant communication. These two trends together are facilitating the rise of live-streaming video, which is being promoted by most major social media profiles, and you can expect it to grow in both streaming and viewing figures.
2. Digital assistants and voice search
Digital assistants like Siri and Cortana have been steadily growing in sophistication and user adoption for the past several years, and now a new kind of digital assistant is emerging -- the home unit. Amazon Alexa and Google Home are just two examples of how voice search is gradually gaining significance in our daily lives. What does this mean for search? It means an even lower focus on short, core keywords, and a higher focus on long-tail keywords and on conversational, colloquial types of searches. You will have to adapt your content accordingly.
Digital assistants like Siri and Cortana have been steadily growing in sophistication and user adoption for the past several years, and now a new kind of digital assistant is emerging -- the home unit. Amazon Alexa and Google Home are just two examples of how voice search is gradually gaining significance in our daily lives. What does this mean for search? It means an even lower focus on short, core keywords, and a higher focus on long-tail keywords and on conversational, colloquial types of searches. You will have to adapt your content accordingly.
3. The rise of social content
There’s no shortage of content on social media, from brands and users alike, but now that features like Facebook’s Instant Articles are emerging, we may see a new kind of social content develop. Users are already starting to warm to the idea that videos automatically play in their newsfeeds, and full-fledged articles are available without users ever having to leave a social app. This puts an increased demand on brands to provide content through social channels first, which as you might imagine, also has implications for traditional on-site SEO.
There’s no shortage of content on social media, from brands and users alike, but now that features like Facebook’s Instant Articles are emerging, we may see a new kind of social content develop. Users are already starting to warm to the idea that videos automatically play in their newsfeeds, and full-fledged articles are available without users ever having to leave a social app. This puts an increased demand on brands to provide content through social channels first, which as you might imagine, also has implications for traditional on-site SEO.
Read Full Article Here: 8 SEO and Social Media Trends You Need to Know About
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